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Ted Griggs and JP Rangaswami: A Video from the Ribbit and BT Story

Build Marketing · Dan Seyer

Watch “Ted Griggs and JP Rangaswami” on YouTube

This video features Ted Griggs and JP Rangaswami. It belongs to the Ribbit chapter of Dan Seyer’s track record.

The Ribbit and BT story

BT was on a mission to reinvent itself and wanted a developer-centric approach to communication. In 2008 it acquired Ribbit, Silicon Valley’s first phone company.

Part of a track record

Ribbit is one of three consecutive exits to public companies in Dan Seyer’s career: Ribbit to BT in 2008, Jibe to Google in 2015, and Edgile to Wipro in 2021. In each case the acquirer was fulfilling its own vision and solving a specific problem, and clear positioning helped it see why the company mattered.

More videos: the Jibe Mobile hackathon and why Edgile hired Dan Seyer.

Want to talk about where your company is positioned today? Get in touch with Dan Seyer.

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