The Build Marketing blog
Positioning, go-to-market, and reinventing marketing around AI, drawn from three startup exits worth of pattern recognition.
Does Your Website Need to Speak Agent?
AI agents now research vendors and book calls for buyers. What it means for your website to hold a two-way conversation with them, whether you need an API, and who needs it most.
Read article →Why Every Website Now Needs Three Interfaces: Human Chat, Human Readable and Machine Readable
People now ask instead of browse, and AI reads your site on their behalf. Why your website needs human chat, human readable and machine readable interfaces, and how to start.
Read article →
Positioning: The Timeless Marketing Strategy
Why positioning is the foundation every scalable marketing motion is built on, and how to get it right.
Read article →The Rise of the Marketing Super-Creator
A new archetype is emerging: marketers who move beyond using AI to architecting it, and who organizations will be desperate to hire.
Read article →
The Mechanics of Scale
How to make an acquisition work with the help of your customers: combined value, a shared story and every touchpoint.
Read article →Do CMOs Need a Build Partner?
Marketing spent twenty years becoming a technology function without building a corresponding build function. AI is finally forcing that gap into the open.
Read article →
My CFO Cut My Marketing Budget and Said: Use AI. Now What?
AI made marketing more productive, yet costs have not dropped and CFOs are noticing. How AI is quietly rewriting marketing economics.
Read article →
How to Securely Use ChatGPT for Marketing
Four practical ways to keep your data private while putting AI to work across your marketing.
Read article →NetSuite Marketing vs HubSpot, Marketo and Pardot
Where NetSuite beats the specialist marketing automation platforms, where it falls short, and which one fits your priority.
Read article →